May Gong
I'm a product marketer and operator with a background in strategy consulting and early-stage tech startups. I specialize in breaking down complex ideas into clear, compelling narratives and building scalable GTM systems. I turn cross-functional insights into audience-first messaging and use data to drive strategy. With a strong background in analytics and design thinking, I move fast, build repeatable systems, and blend scrappy execution with strategic vision to help great products tell their story to the world.
EXPERIENCE
Privy
New York City, NYInterim Marketing Lead (Contract)
03/2025 – 04/2025- Led cross-channel marketing strategy and content execution to reinforce Privy's positioning as a leading wallet infrastructure platform across fintech and crypto verticals, aligning messaging across blog, social, sales, and event planning
- Strengthened security messaging with engineering collaboration, increasing inbound interest by ~25%
- Synthesized market insights and stakeholder input into strategy briefs, strengthening GTM and product engineering alignment
- Optimized workflows and data queries across sales enablement and BI tools to uncover customer gaps, identifying two underserved verticals and informing marketing strategy
Product Marketing & GTM Strategy Consultant
New York City, NYClients: Oscillator Inc., Lagrange, Alluvial Finance, peaq, and Fasset
12/2024 – Present- Positioned a B2B data portability protocol for developer adoption through creative messaging and competitive market mapping
- Increased launch velocity by ~80% for three product features by establishing streamlined GTM and content workflows
- Partnered directly with founders, product, and marketing leads to translate technical features into differentiated positioning, aligning launch strategy with user insights via feedback loops setups and performance tracking
Big Whale Labs
New York City, NYHead of Growth & Product Marketing
04/2024 – 12/2024- Shaped the product narrative and incentive design for a consumer crypto app, creating a self-sustaining growth loop that drove 85% WoW user retention and 20x TVL growth within 4 weeks
- Directed a viral launch campaign generated 600k+ impressions, 4k+ followers, and 2.5k organic signups
- Conducted 25+ end-user interviews and built a structured insights framework to prioritize feedback, informing 4 major product updates and driving a 37% user reactivation rate
- Developed internal reporting systems with Mixpanel, Dune, and X Analytics to monitor funnel performance, enhance decision- making, and align growth experiments with product KPIs
Oliver Wyman
New York City, NYConsultant
09/2022 – 02/2024- Co-authored a flagship AI report presented at Davos 2024, shaping the narrative and designing a global survey of 100k+ respondents; translated complex data into visual stories and sales collaterals for executive stakeholders across service verticals
- Developed Citi Bank's interest rate risk framework for OCC regulatory exam, performing governance audit on $25T securities portfolio that enhanced compliance documentation and informed strategic capital allocation decisions
- Led competitive go-to-market strategy for a $7B B2B environmental data product, aligning feature development with customer pain points and producing MVP specifications that supported three successful investor pitches
- Shaped product messaging and release timing to target market whitespace, driving 20% growth in qualified pipeline for launch
- Modeled inventory profitability and syndication scenarios for a $16B cable provider, using data storytelling to shape distribution strategy and inform high-level revenue decisions
- Facilitated cross-functional workshops to align roadmap priorities with GTM execution and refine stakeholder narratives
PREPARE (Startup)
RemoteCo-founder & Product Marketing Lead
01/2021 – 03/2022- Spearheaded GTM strategy for a mental health app for frontline healthcare workers, achieving 120% MoM user growth and expanding the customer base by 40% through user research and iterative prototyping
- Directed targeted email and social media campaigns with diversified messaging strategies, achieving a 78% audience-to-user conversion rate through university and hospital outreach
EDUCATION
University of Virginia
BA in Economics & BA in Public Policy and Leadership
- Project leadership: Lingxi Chinese Theatre Collective (Founding President/Director), Fralin Museum of Art (creative fellow)
SKILLS
Tools: SQL, Metabase, Qualtrics, Tableau, Power BI, Amplitude, Google Analytics, HubSpot, Asana, PowerPoint, Figma, CapCut
Languages: Mandarin (native), English (native), Spanish (conversational)